Rahul Bhui is an Assistant Professor of Marketing and the Class of 1958 Career Development Assistant Professor at the MIT Sloan School of Management, and affiliate faculty of the MIT Institute for Data, Systems, and Society.

His research combines cognitive science, computational neuroscience, and behavioral economics to reveal the deep unifying principles that capture both rationality and irrationality. His work has been published in peer-reviewed journals such as Proceedings of the National Academy of Sciences, Management Science, Nature Human Behaviour, Psychological Review, and Psychological Science, and featured in media outlets such as USA Today, the LA Times, and Scientific American. He has received the Early Career Award from the Society for Neuroeconomics and the Vernon L. Smith Excellence Award from the Society for Experimental Finance, and has been named a Rising Star by the Association for Psychological Science and one of the Best 40-Under-40 Business School Professors by Poets&Quants.

Prior to joining the faculty at MIT, Rahul was Mind Brain Behavior Postdoctoral Fellow in the Departments of Psychology and Economics at Harvard University. He holds a BA (honours) in Economics from the University of British Columbia, as well as an MS in Behavioral and Social Neuroscience and PhD in Computation and Neural Systems from Caltech.